Born in New York & bred for all roads. At suds.lab we’re driven to bring high-quality car care + detailing, near and far. We’ve got a fast-growing following fueled by the passions of our community: a love for the road and pride in that just-from-the-shop shine. We’ve tweaked our formulas to perfection & proudly innovated some from scratch — all for the gleam of your dreams. We’ve hit the lab (+ the driveway) to bring you the best in interior + exterior care, including premium shampoo, wax, tire bond, cleaners, and so much more. We’ve done all the research, it’s a smooth ride from here! Not to mention, our suds lineup is proudly Made in America. 

It all started in his college days — our founder, Vic Orfali, took his skills door-to-door, from washing and cleaning, to detailing and disinfecting all kinds of cars. Two years later, after having experienced a wide range of products in the market, he decided to launch his very own line of formulas that drive safer, higher standards for both, weekend warriors and professional detailers everywhere.